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Digital inclusion | AI & machine learning Workshop Available Seats : 25
Mar 18, 2024 09:00 AM - 04:00 PM(Africa/Accra)
20240318T0900 20240318T1600 Africa/Accra GenAI: (How) Will it really revolutionize Social and Behaviour Change interventions? 12th ICT4D Conference
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Generative AI: (How) Will it really revolutionize SBC/C interventions?
WorkshopDigital to Tackle Wicked Problems 09:00 AM - 04:00 PM (Africa/Accra) 2024/03/18 09:00:00 UTC - 2024/03/18 16:00:00 UTC
This workshop brings together researchers and implementers in the Social and Behavior Change Communication (SBC/C) sector who are interested in, or actively using, Generative AI (GenAI) powered tools to deliver or evaluate their work.
iMedia Associates invites you to a hands-on learning workshop led by expert digital design and development practitioners Linda Raftree and Isabelle Amazon-Brown (both of iMedia and The MERL Tech Initiative.

Draft Agenda:
9.00 Introductions
9.30 Introduction to GenAI within SBC/C
10.00 Group discussion & plenary- how are you using/hoping to use GenAI in your work? If you’re not using GenAI, what’s stopping you?
11.00 Tea break
11.30 Play session: explore GenAI powered tools
12.15 Strengths & weaknesses of GenAI powered tools for SBC/C (plenary)
1.00 LUNCH
2.00 Group work: Towards a research agenda - what do we need to know to use GenAI more effectively in SBC/C?
3.00 Tea break
3.15 Ethics & GenAI for SBC/C:
This is an emerging space. We will share a rapid review on the use Generative AI for SBC/C and emerging good practices. The session will build on this to identify emerging good practices and to inform a research agenda on SBC/C and GenAI which will be shared with funders (including the Bill & Melinda Gates Fdn) and the wider SBC/C field.
Participants will gain knowledge about the difference between predictive/traditional and GenAI, the multiple potential uses and challenges of GenAI within SBC/C. They will firm up their thinking on if/how GenAI should be used in their own SBC/C work.
Non/minimally technical
Presenters Linda Raftree
Founder, The MERL Tech Initiative
Isabelle Amazon-Brown
Associate - IMedia, IMedia Associates
Associate - iMedia
IMedia Associates
The MERL Tech Initiative
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