Health campaigns are strategic, time-sensitive initiatives designed to tackle specific health challenges or bridge gaps in service delivery. Mass Campaigns are used to distribute goods and administer drugs that are critical to a community's public health and disease reduction or elimination. They operate within the framework of broader health systems, aiming to prevent disease outbreaks, control targeted diseases, or even eradicate them entirely, all while striving to achieve various health objectives.

In this panel discussion, experts from around the globe will share insights into the planning, execution and digitalization of health campaigns. They will explore how the digitalization of campaigns can strengthen health systems in regards to human resource management, critical supply chain management, and reinforcement of routine services. 

Panelists will discuss the implications for sustainability and efficiency within projects, programs, and digital health initiatives, drawing upon examples across rural, urban, and insecure contexts.

Through collaborative dialogue, this session aims to generate actionable insights to enhance country-led health systems' capacity to provide universal health coverage for routine services, leveraging digital tools and strategies for maximum impact.